BRAND · CONTENT · COMMUNICATIONS · BITCOIN
I make complicated ideas easy to understand.
Brand, content, and communications for companies operating at the intersection of technology, Bitcoin, energy, and capital markets.
About
I’m a brand, content, and communications marketer with experience in Bitcoin and capital markets.
I spent more than three years at MARA Holdings (NASDAQ: MARA), one of the world’s largest publicly traded bitcoin miners and holders of bitcoin. I joined around employee #15 and helped build its brand and content marketing function through the 2022 bear market, multiple rebrands and narrative shifts, and the company’s subsequent growth to a nearly $9 billion market cap.
I’ve built and managed brand and content teams and worked across brand strategy, corporate storytelling, campaigns, websites, executive communications, investor and earnings materials, and major company launches. I’ve worked closely with executive leadership, investor relations, public relations, and design to turn complex ideas into clear stories for different audiences.
My strength is turning complex ideas into clear stories, then building the content and materials that bring them to market.
- 10+ years
- In Bitcoin
- 100+
- Keynote, investor, and sales presentations
- 4+
- Product launches brought to market
- 3+ years
- Building through a full bitcoin market cycle
Before MARA
Finance first.
I studied finance and started my career in traditional finance. Bitcoin changed what I wanted to work on and eventually led me out of TradFi and into the industry full time.
Read my 2020 analysis of the Fed’s stress tests (opens in a new tab)Built on the side
PricedInBitcoin21
I built PricedInBitcoin21 to show what stocks, commodities, and other assets look like when priced in bitcoin. It started as a personal project and became a good example of how I like to work: find an idea that feels complicated, then make it visual and obvious.
Visit PricedInBitcoin21 (opens in a new tab)CASE STUDY · MARA
Building a brand through transformation.
I joined MARA early and helped build the brand and content marketing function while the company navigated the 2022 bear market, evolved its corporate narrative, expanded beyond bitcoin mining, and moved into new technology, energy, infrastructure, and AI.
The work crossed traditional lines between
- Brand
- Content
- Marketing
- Investor Relations
- Public Relations
- Executive Communications
- Corporate Communications
IR, PR, brand, content, social, design, events, and executive communications can’t tell different versions of the same story.
-
01
Joined early
Joined around employee #15.
-
02
Built
Helped build the brand and content marketing function and later built and managed a team.
-
03
Navigated
Communicated through the 2022 bitcoin bear market and subsequent recovery.
-
04
Evolved
Worked through multiple corporate rebrands, positioning changes, and narrative shifts.
-
05
Expanded the story
Helped communicate MARA’s evolution beyond bitcoin mining into energy, infrastructure, technology, and AI.
-
06
Took it to market
Built the content, campaigns, websites, presentations, investor materials, executive communications, and launches used to tell that story.
The work.
A selection of things I’ve helped write, build, launch, and bring to market.
How I think
The best communications work starts by understanding the business.
I like companies where the underlying story is complicated. Bitcoin mining. Capital markets. Energy. Treasury strategy. The job is to understand the mechanics first, then decide how to explain them.
That can become an investor deck, an infographic, a website, a dashboard, a CEO presentation, a conference activation, or a piece of content.
Let’s build something people understand.
I’m open to senior opportunities across brand, content, communications, and marketing, especially in Bitcoin, financial technology, and capital markets.